Downstairs, in the parking lot of many apartment buildings, all the vehicles parked bear the three Toyota overlapping ellipses logo except for one car, probably owned by a non-conformist.
The Toyota is unarguably one car brand you are sure to see as you step out of the house and hit the road today. With a firmly established brand in the automobile industry, global popularity and its great appeal to car buyers seeking an automobile brand that ranks well on safety, reliability, fuel economy and of course resale value, it can be inferred that the Toyota brand has come to stay. For a brush up on history, the Toyota brand has been in the automobile business for more than half a century, and it is only right to say that this company has indeed put in the requisite hours and manpower for running such a successful automobile business.
Originating in Japan, and originally known as Toyoda, the Toyota Motor Corporation commenced operations in 1933 as a division of the Toyoda Automatic Loom Works, Ltd., a company that produced the world’s first automatic loom (a fancy name for today’s sewing machine). It was founded by Toyoda Sakichi, an ambitious young man who had just returned to Japan after visiting and studying production operations of motor factories in the United States at a time when Japan was at war with China. The first Toyota car debuted in 1936, the Model AA sedan. From then, till today, this car company has produced and sold millions of cars, and you have undoubtedly ridden in one or probably own one.
The original name ‘Toyoda’, an English rendering of the company’s name in the Kanji (Japanese) characters was dropped for the simple purpose of good fortune because Toyoda in Kanji had ten strokes while Toyota, in Kanji characters has just eight strokes and the number eight is thought to be a lucky number in East Asian culture. Who does not want to go into business with luck on their side?
With an exhaustive list of standard demeanor cars to sporty designs and chic cars decked up on top level tech gears, the Toyota car company has a lot to offer various income groups. The Toyota Corolla model, originally debuted in 1966 holds the title for the world’s best selling car and proudly bears the slogan ‘most wanted car by the market’. It has sold more than 44 million units since its debut in 1966.
Toyota has continued in its culture of innovation and excellence as seen in its model, the Toyota Prius, the world’s first hybrid car and all-time best selling hybrid electric vehicle. With millions of dollars pumped into innovative research and production of new automotive technologies, Toyota is breaking frontiers in car technology with solar-enabled cars in the works. The automobile future can only be better with this great company.